The Air Jordan brand of basketball shoes still popular. It has since 1984, and fans who say, wear these shoes since they are convenient and reliable for the court. As you can imagine, this shoe started as a way to supplement the career of Michael Jordan, with a new design for the development of the next shoes every year.
This is a designer shoe than anything else, and they are classified in this way. There are various designs, patterns are originals(OG), Retros, Retro + 's. This is important to know if you are looking for one of the Air Jordan line.
One of the reasons why Nike approached Michael Jordan for his approval, because they are fighting a company that had started with just running shoes. This product line had pretty much run its course of 1984 and they were looking for a way to restyle their brand.
Jordan does not really like the idea at first, because he and other products has been approvedHe really did not like the Nike line. However, helped him, his agent with the potential of his "Air Jordan" line, which would recognize him more and help get back Nike.
The interesting thing is that does not give a confirmation of an athlete in general, strong support for a particular shoe. Most companies do not like to hesitate with only one athlete, and Jordan, because he was too loyal and go talk Addidas at the time.
The fact that MichaelJordan's charisma and many people had paid to get him one of the reasons Nike approached him. He always had personality and heart. At the time he was a newcomer, but Nike saw the potential for him to be a star. So they decided to go with him and Jordan finally relented.
When she finally signed the deal Michael Jordan was able to get a 2.5 million U.S. dollars in touch with royalties and benefits, and it was for the last five years. That took a lot longer and ithas now been nine different themes of the Air Jordan and some other styles as before shooting the line.
After the 1986-87 Slam Dunk competition at Seattle Coliseum, Nike Air Jordan logo changed to the familiar Jumpman logo, which is now on the shoes. But the Jordan 2 was not so good, it's like Nike thought it would be so Jordan was ready to leave.
Today, the Jumpman logo as Jordan is going to retirement and retired to the latest Jordan 23,Jumpman logo is lower than in all other shoes. The Air Jordan line has a collection for some items and the rest, as they say, is history.
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