Nike is a brand name synonymous with shoes. It is a concept that has accumulated billions in revenue, since its humble beginnings. It is each preferred Shoe Company. Nike was founded in 1962 by Bill Bowerman and Phil Knight Knight in the trunk of the car and was originally known as Blue Ribbon Sports. Nike started emerged from two sources: Bill Bowerman on the lookout for lighter, more durable racing shoes for University of Oregon runner and his Knight'sGive up looking for a way to a life without having to make his love for athletics. The name 'Nike' in 1972 after the Greek winged goddess of victory created.
Instead of a wing Nike "swoosh" is taken. The "Swoosh" is designed also known around the world, by Carolyn Davidson in 1971, for only $ 35.00. Caroline Davidson was at that time, a student at Portland State University with an emphasis in advertising. Meeting Phil Knight while he was teaching accountingClasses, she began freelancing for his company. She designed the swoosh and got paid $ 35. Together with the swoosh, Nike is also known for the signature slogan, Just Do It, that makes Nike stand like no other company.
Bowerman was the coach for the athletics team at the University of Oregon where Phil Knight ran in 1959. Bowerman desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Spurred by thisburning desire, the birth of one of the world's most influential and strongest brand began to take shape. It took a while for the name 'Nike' to sink in minds and hearts of shoe fans and sports enthusiasts as well as to establish the great name they have today.
Nike took formation while Knight took his MBA at Stanford in the early '60s with Frank Shallenberger. The semester-long project was to create a small business of your own and device a marketing plan with it. Converging Bowerman's attention to the quality of running shoes and the knowledge and awareness that high-quality/low cost products could be manufactured in Japan and shipped to the U.S., will be distributed to, finally, Knight's market niche. However, Shallenberger thought the idea interesting, but it was nothing more than marketing Knight's ideas for the project, something that can not start jackpot would like a business.
In the late '70s, Blue Ribbon Sports officially> Nike and went from 10 million U.S. dollars to $ 270 million sales, and all of the back of a car. Many people complained about how Nike's were not in the United States in the early 80s. The term "sweatshop" was about this time when people had been on the way Nike shoes made in Vietnam, China and Indonesia, where people were paid low wages and poor working conditions, exposed to the very crazy. This was an important issue that publicity led to the boycottingworld of Nike products, particularly in the U.S.. However, that this does not stop people from purchasing and Nike Nike products continues to grow.
The turning point for the company Nike came in 1985 with the greatest basketball player in the world, Michael Jordan came into the game under Nike bosses. With Michael Jordan, Nike reached new heights with the ever-popular "Air Jordan" shoe along with the clothing. This is known as the Nike"Fitness and Sport-revolution" and received the brand name of "Advertising Age" 1996 Marketer of the Year, citing the "ubiquitous swoosh ... more recognized and coveted by consumers than any other sports brand - and with it all brand "Nike is on the top of the charts thanks to Michael Jordan but can not admit to it. With the new found success through cooperation with Jordan, so ne to cooperation with famous athletes like Bo Jackson, Andre Agassi, Charles Barkley, DeionSanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, and much more.