The keyword research it is the foundation for all your website promotion activities.
It is of the keywords that we have a solid SEO platform to build the first tells the search engine to your site, what works and then you can motivate your potential customers to find.
If this part of the online marketing is carried out properly, you can not be a lot of time and resources to promote the records that will not help you gain more revenues to spend.
The biggest mistake companies when they beginwith keyword research is to assume that they seek to know what the men. Most of the time, this is a misconception.
Learn some simple techniques and implement your ideas on the page will help you get the most out of your research.
Why do all the keywords are not equal: Match Types
Broad terms - These are just some words which broadly describe a category, activity or item such as a "trainer" or "shoe".
Long Tail Keywords - These are moreSentences that describe in more detail what the product, for example, "Nike Training Shoe Size 9"
Research and purchase rates - There are two categories of people searching the Internet for products and services. Searching for information and conducting research and those who plan to buy a product.
The two groups with different keywords in the conduct of their research, someone searching for information may use terms such as "Nike" Nike Trainers " "Price of Nike trainers," "Nike running shoe." These are large containing more general concepts, the research often words such as "Price" or "costs".
If someone is planning to modify the conditions of purchase, things like "Nike Air Effect" or "Nike Air Effect size 9".
Those who rule the purchase of specific product names with my wording such as size, color, geographical location, etc., together contain
The number of people looking for "> Nike Air Effect Size 9 "is less than that in the search for" Nike Trainers ", but the sales prices are much higher and the competition far less in many cases.
Typos
Often write words wrong, when things are on the Internet, but you can take advantage of these benefits by ranking for the typos, should look for your keyword research for common misspellings and should be incorporated into your online marketing plan.
I hope thisgot you thinking about the various options that are open to you if you are using your keyword research, this Part 1 of a series of tutorials that take you through the process step by step, I am.