Surfing with the Billabong Brand

Billabong set its roots in Queensland. E 'was founded in 1973 from Gordon and Rena Merchant. The company began as a manufacturer of board shorts and slowly expanded its activities. In 1981, the company has decided to be an aggressive player on the market for surf apparel connect to an international audience. At first, they have expanded their activities, New Zealand and the United States, then in South Africa, Japan and finally Europe. Once the ball is moved, it was only a matter of time before a global effort. Since the mark has gained popularity and has now decided to other sports-related markets in the apparel industry. They began experimenting with different lines of sports packages such as snowboarding and skateboarding. In 1991, after they were satisfied with the quality of their new products, the company began to produce and distribute the crowd snowboard and skateboard to a much larger scale. As they grow in these areas, were unable to find much success. In 2000, Billabong International as a company listed on the Australian Stock Exchange. As soon as sufficient funds have been generated, the company has been decided to maintain its position in other major sports, to strengthen the industry for the acquisition of brands such as Von Zipper, Kustom Palmers Surf, Nixon, and element. Each of these signs on their position in other sports-related categories well. In 2005, the company has decided to give an even bigger retail by opening a number of places Beach and throughout the world. Began retail Effective successfully sold a number of leading products of the company. Agreement for the acquisition in 2007, Billabong in a step long overdue, Xcel, a premium brand suit in the United States. With this acquisition, which has positioned the company of one of the strongest brands in the world of surfing, Volkskultur Many stars today's top surf brand Billabong approve. These endorsements have led to greater awareness and popularity of their popular surf related apparel line. Many teenage skaters, snowboarders and surfers sportswear brands Billabong today, for this reason. He was ahead in the popular culture among teenagers.